Julie is the type who is fun, calm, nonjudgmental, brings-light-and-positivity-to-every-situation kind of person. With 5 kids, she’s learned how to find peace in the chaos and wants to help others navigate their brains and teach better coping skills for every day life. What I love is how the logo and colors bring all of who she is into her work as a life coach.
For her logo she wanted something messy, but legible. She wanted it to convey the feeling of, “Your life is messy, but that’s ok. You’re already enough.” There are so many hand script fonts out there, but I was able to find the perfect one called Rain Love Script. You can get it for free (all licensing included!) at Fontbundles.net.
Her happy place is the outdoors and loves blue, beachy hues. So I picked out 7 colors that have a lot of beach vibes, but when used in context with her coaching, they bring out a calm, uplifting feeling.
Here is her business card. When consulting as a one person team, I really feel like a photo on the business card is such a memorable way to remember who exactly it was that was offering their business to you! If I just saw their name on the card, it’s a bit harder to remember, but given a face, I feel like most people are able to remember better with the facial visualization.
Underneath the business card are some of the Instagram backgrounds I made for her to help keep her business presence on social media look cohesive and pleasant. There are a total of at least 20 different backgrounds that she will always have at her disposal for easy posting. I don’t know about you, but when I don’t have an image to post easily, I don’t even post anything. So I really feel like having these backgrounds will make posting and sharing so much easier!
The last thing I created for her brand was a newsletter header and signature. Headers really help make your brand pop and stand out.
Over the past few months she has put together a few online courses to help and coach people through certain things. One course was a Coping with Corona course where she taught brain exercises to help people learn better coping skills amid so much negativity.
Another course is an Emotional Eating course, which is still in progress, and I made some worksheets and slides to go along with it. I also converted some of the slides into Instagram posts so she can double use them on her social media.